‘Bite Me’ is a local food brand which aims to bring a new dessert experience to its customers. To attract millenials today, the logo is designed to have a loud, cheeky yet modern and instagrammable outlook. Thus, taking the pop-art movement as an inspiration for the logo. The icon for ‘Bite Me’ is a bit lip with a fork, an action before one is about to dive into something delicious. This reflects the company’s core business of providing its customers with various sweet and savoury delights.
Concept & Inspiration
The client wanted the brand direction to be more of a pop-art influenced. Although they are selling ice-burgs (ice cream stuffed donuts) now, they are planning to expand the business in selling other desserts. Hence, the first initial stage of having the logo shape of a donut was not what they were looking for. They suggest the logo to take form of lips instead, something similar to the rolling stones logo. The client was more keen of an emblem logo instead of a combination mark logo. After a few rounds of revisions, we manage to nail down the final logo.