Clarke Quay Print Ad 2020

A Clarke Quay brand and promotional advertising pitch. Clarke Quay wanted to release a series of brand/promotional poster to increase its brand awareness to both the locals and tourist. They want to promote that they do not only provide night life drinking experiences but also offer shopping and dining experiences, open both during the day and night.

Conversations by the Quay

Clarke Quay is a unique conserved landmark located along the Singapore River, not only holds the history of the Old Singapore but today host more than 60 restaurants, wine bars, and entertainment spots. The impressions of this unique historic spot is the idea of gathering with friends to chill and eat by the river. Having good food, good vibes, good company, ultimately a jolly good time by the Quay. Hence, the concept ‘Conversations by the quay’ aims to bring in the Singaporean culture by infusing Singaporean slangs in forms of a casual dialogue one would hear on a daily basis. The key point of the visual uses the colourful windows of the iconic European shophouses by the quay. The activities within the window changes to represent the 3 key experience Clarke Quay offers, dining, shopping and nightlife.

Completed during my time at POPPERASIA