‘Zodiac Portraits of Us‘ is a series of illustrations depicting different traits and personality of common roles in our society in the form of chinese zodiac animals. The Chinese Zodiac system, believed by most chinese, gives a holistic view of who we are born to be as well as who we can become based on our own choice. By anthropomorphizing the zodiac animals, it reflects how roles in our society require one to have a certain type of personality trait. It also reflects how we perceive others through their personality traits in contrast to these animals. However, are our roles who we really are?
The Design Process
The series of posters on the bottom right are the initial illustrations for my project. These animals are drawn in public speaking scenerios showing their presented self yet their inner self is the opposite of what you might think of them. However, the drawings were not communicating unless one read the copy. There are too many things happening in just one poster which makes it very confusing for the viewer. It also does not show the personality of the animal when they are all in power suits. Hence, I decide to relook into the animals and improve on the outcome.